GoFashion路尚携手周洁琼推广非遗文化寻访江山风光
时间:2022-11-15 15:00:47阅读:64981次来源:时代影院 《GoFashion路尚》 是国内首个集明星时尚与旅行生活方式为一体的,推广文化与旅行的新媒体平台。通过寻找明星与城市文化之间的共鸣,GoFashion路尚带读者走近我们周边的旅行胜地,在与明星一起进行一场文化之旅。11月9日,在本次旅行中,“GoFashion路尚”受到江山市旅游局的邀请,携手气质灵动的周洁琼寻访山河,漫步古镇,探秘深藏于古镇中的国家级非遗文化。
周洁琼漫步多娇江山市 感悟古镇中的非遗文化
《GoFashion路尚》 是国内首个集明星时尚与旅行生活方式为一体的,推广文化与旅行的新媒体平台。 通过打破传统的旅行视觉, 结合时尚视觉手法,通过明星展示来传播,重点制作以中国文化传播与城市文化宣传和旅行生活方式的内容主旨, 获取年轻一代的关注与传播。
江山市位于浙闽赣三省交界处,多文化的碰撞,总会有一些别样的色彩。从历史文化名村清漾村,到世界自然遗产江郎山,再到廿八都中深藏的国家级非遗 — 木偶戏,周洁琼身着黑色连衣裙和黑色帽子,探秘木偶戏台,感受现代时尚与戏剧文化的强烈冲撞。与廿八都木偶戏一样,江山养蜂制蜜传统技艺也是非遗代表性项目。周洁琼红金相配的鲜艳装束宛如入画,尽赏江山美景,也从一代代养蜂人身上体悟勤劳,无私奉献,吃苦耐劳的精神。
gofashion路尚致力文化推广 携手明星发扬中国文化
享受美景只是旅行的一部分,GoFashion路尚合作各地博物馆、非遗项目、中国文化相关机关单位、民间传统文化组织,致力于中国文化的传播与相关传承公益活动的展开;合作各地文旅局,合作政府公益及扶贫单位,针对公益扶贫项目,由明星共同展示文化内容,发扬中国文化的旅游与手工文创,结合文化公益、明星家乡、城市旅行、探城探店四大主题打造艺术盛宴。
GoFashion路尚受中共桐庐县宣传部邀请,携手演员柯蓝,进行“诗乡画城.潇洒桐庐”——新时代文明实践公益拍摄合作,推广宣传传统越剧文化与非遗手工剪纸文化的传播 ;受北京故宫博物院邀请,携手演员秦岚,策划以故宫文化故事为主题的大片拍摄及故宫文创产品的推广;受红河州文旅局与蒙自文旅局邀请,携手演员包文婧,以红河非物质文化遗产哈尼梯田的美好景色为旅游推广策划& 以蒙自米线的故乡为策划,拍摄了公益旅游宣传片与多点全网宣传推广。此外还与演员周彦辰合作推广杭州丝绸产品,携手演员安悦溪展示民间手工艺纸鸢风筝的手工艺文化介绍,与演员蒋梦婕一起为东升汇拍摄徽派建筑文化等。旅行不仅意味着身在路上,gofashion路尚携手明星展现的文化之旅更是为大家指引一条心灵之旅,体悟文化之美,感受心灵荡涤。
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