巨量引擎发布双11案例大赏,带你掌握抖音流量密码
时间:2021-11-23 08:00:20阅读:90627次来源:时代影院 巨量引擎发布双11案例大赏,带你掌握抖音流量密码
5/24
抖音双11大促落下帷幕,不少品牌借力巨量引擎的营销能力,解锁双十一流量密码,开启生意新可能。
成绩的背后,巨量引擎彰分别从内容、流量、经营、生意等四个方向为品牌提供了全链路营销能力。在双十一收官之际,巨量引擎官方发布了双11案例大赏,分别从长效经营、多元转化以及突破成长三个维度解读来自美妆日化、母婴、服饰、食品、3C等赛道的24个品牌的生意方法论。
长效经营上榜案例:阿迪达斯、AHC、巴拉巴拉、百雀羚、戴可思、赫莲娜、良品铺子、七度空间、方太、薇诺娜、五谷磨坊
多元转化上榜案例:官栈花椒、罗拉密码、TCH、添可、usmile、窝小芽、小牛凯西
突破成长上榜案例:阿道夫、海尔智家、凌博士、满婷、诗裴丝、外星人
长效经营
对于品牌来说,热销爆款尽管人人欣羡,但是能够获得一个长期稳定的生意增长显然更为重要。长效经营的逻辑,是利用广告投放撬动自然流量,提升间接GMV,让广告投放的价值不止当下。
阿迪达斯、戴可思、AHC、巴拉巴拉、良品铺子、七度空间、方太、五谷磨坊、等通过达人直播和品牌自播双驱动、达人黄金矩阵种草等实现长效发展;国货代表百雀羚、国际品牌赫莲娜、护肤品牌薇诺娜等在一系列活动加持下,点燃品牌声量,获得持续增长。
多元转化
巨量引擎通过旗下的巨量云图、巨量星图、巨量千川的组合拳,构建出多元内容生态,助力品牌全链路布局,覆盖用户生活场景,更高效地达成种草的营销效果。
在双十一大促过程中,不少品牌通过达人种草、达人直播、品牌自播等多渠道、多触点协同发力拉动转化,以此获得不错的增量。
罗拉密码、添可、uslile、窝小芽等品牌全链路多元布局拉动转化,官栈花胶、TCH、小牛凯西以多兴趣垂类达人构建黄金传播矩阵广泛种草,实现人群资产积累。
突破成长
对于新入驻抖音的品牌来说。如何抢占流量成为这些品牌起步的重点难题。
在巨量引擎的助力下,品牌能够快速找准内容定位,挖掘出用户的兴趣点,实现全链路精准营销,创造品牌新巅峰。
阿道夫、满婷、外星人等品牌在直播的加持下激活私域流转,引爆产品热度;海尔智能、凌博士、诗裴丝通过全域种草触达更多人群,迎来突破性成长。
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