优酷《爸爸5》超28亿收官300余次热搜成年度之最 时间:2017-12-08 15:30:57 阅读:47492 次 来源:时代影院 1 /7
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12月7日,由优酷联合独播的亲子户外真人秀《爸爸去哪儿5》迎来暖心收官。在本季最后一期节目中,回顾了爸爸和孩子们一路走来的点点滴滴,除了陈小春、杜江、吴尊等爸爸们泪洒收官现场外,屏幕前的网友也都开启了自备纸巾围观节目的催泪模式。截至目前,《爸爸去哪儿5》优酷播放量已达28.4亿。在节目稳居网综首位之时,优酷也用其独家运营助力网络热度再燃新高。
《爸爸去哪儿5》定义“现象级”新高度 陈小春给Jasper的信惹网友泪崩
本期节目在村长的“鲤鱼跳龙门”故事中温情展开。孩子们穿着蓝白长衫开启了中国传统文化礼仪的人生第一课,不仅念起弟子规,玩起投壶游戏,还为爸爸们献上了充满爱的感恩茶。作为本季的大结局,这期节目也回顾了爸爸和孩子相处三个月以来的点滴细节。陈小春、杜江、吴尊、刘畊宏、邓伦五位奶爸,面对孩子们的成长感慨万千,纷纷落泪。对于这波回忆杀,网友们也弹幕留言“太舍不得这群孩子了,希望他们都能快乐成长”。
当节目回顾到大哥陈小春的片段时,特别呈现了春哥写给14岁的Jasper的一封信,在信中陈小春希望儿子永远保留4岁时的纯真,做个孝顺的孩子,多陪父母吃饭。朴素而充满真情实感的言语,瞬间引发网友泪崩“春哥这段话,戳中泪点,太感人了”。
《爸爸去哪儿5》自开播以来,除播放量稳居网综首位外,也以爆款之姿不断刷新网络热度。据相关数据显示,开播近三个月,《爸爸去哪儿5》节目相关嘉宾和节目热词登陆新浪热搜榜超300次,超80次成为热搜第一,霸搜时间超4000小时,荣登年度“热搜之最”。“嗯哼少女辫”“Jasper吃火龙果”等等节目中的梗,也成为网友津津乐道的热门话题。与此同时,#爸爸去哪儿#微博主话题阅读量超过480.8亿,讨论量超过4776.7万,节目在豆瓣的评分也高达8.2,成为Q4季度、甚至年度“现象级”最热网综。
优酷助《爸爸5》成爆款 发力开拓“萌系”节目热潮
作为联合独播平台,优酷也对《爸爸去哪儿5》的热播送上了神助攻。在节目开播和收官期间,优酷为网友独家呈现了“give me five”的暖心视频,进一步表达了节目“成长、陪伴”的正能量主题。此外,还联动阿里生态伙伴淘宝,一起打造“FaceTime来电”的运营玩法,让小泡芙和网友进行亲密互动。对于来自视频端小泡芙的可爱暴击,网友齐刷刷感叹已被萌化。与此同时,优酷还特邀刘畊宏父女举办“爸爸带娃日”的线下活动,利用星素互动的方式倡导亲子关系的重要性,呼吁广大爸爸们多多陪娃,更深层次延展节目价值。
《爸爸去哪儿5》以28.4亿的高播放量为优酷萌系节目再一次递交了新高分成绩单。此前,首档萌娃萌宠成长挑战秀《小手牵小狗 》在优酷独家热播,也因其独特的温暖气质而备受关注,更是成功开创了今夏爆款的新品类。作为优酷综艺三大矩阵“萌娃爱豆秀新奇”中的一员,《爸爸去哪儿5》用口碑、流量的双丰收为优酷的萌系综艺奠定了更坚实的基础。接下来,优酷还将继续在萌系节目方向做更多探索和投入,通过“陪伴、成长”的正向价值观和温暖治愈系题材,来进一步彰显亲子节目的独特魅力,传递出积极向上的社会正能量。
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