湖南卫视金鹰独播剧场历经14年,为何能够持续霸榜黄金时段第一?
时间:2019-01-08 16:37:57阅读:70323次来源:时代影院 - 知否知否应是绿肥红瘦第78集
- 别名:知否?知否?应是绿肥红瘦
- 状态:第78集
- 类型:古装 剧情 爱情
- 主演:赵丽颖 冯绍峰 朱一龙 施诗 张佳宁 刘钧 刘琳 高露
- 年代:2018 / 中国大陆 / 张开宙
- 导演:张开宙
- 国家/地区:中国大陆
- 集数:共78集 | 每集45分钟
- 语言/字幕:汉语普通话
- 首播时间:2018-12-25
- 更新时间:2024-01-09 01:00:03
- 详细介绍:故事发生在大宋年间。扬州通判盛紘的女儿明兰(赵丽颖 饰)蕙质兰心,聪颖可人,可惜母亲偏为侧室,因此倍遭嫡母及其爪牙的忌恨。明兰听从母亲的临终…
《知否》剧照
近日,《知否知否应是绿肥红瘦》在湖南卫视金鹰独播剧场热播,每日剧集可谓是引起观众的热烈讨论,仅播出12天便有#为什么小公爷不是男主#、#小秦氏(王一楠 饰)演技太厉害#、#顾二叔终于看清曼娘真面目#等20多个不同纬度的话题登上热搜榜。而在上周,《知否》与湖南卫视金鹰独播剧场更是携手荣登“一周电视剧官微播放量”冠军,能在短短数日达到口碑与收视双赢的局面,不禁令人好奇这其中有何秘密?
百花齐放,为何独它遥遥领先霸榜多年黄金时段第一?
面对影视行业的迅猛发展,各大卫视绞尽脑汁吸引潜在观众、维护核心观众,但令人称奇的是在过去的几年中,即使面对各大卫视剧场的崛起,湖南卫视金鹰独播剧场依旧保持黄金时段第一名。在2018年,仍然凭借全国网平均收视率0.89%、收视份额3.41%的成绩,稳居上星综合频道组同时段第一。而《知否》作为金鹰独播剧场2018-2019承上启下的跨年巨作,更是延续了剧场的优异成绩,播出集数不足1/3,整体收视仍然处于上扬趋势,CSM52城收视增长率高达65%。
诚然,如此亮眼的成绩并不是靠一朝一夕完成的,而是来自金鹰独播剧场多年的严苛选择与努力经营。自2003年开播,播出剧集囊括都市情感、古装传奇、革命谍战等多种题材,一方面为全国观众输送高品质剧作,另一方面也获得来自业内的广泛认可,仅2018年播出的14部优秀作品,便有多部佳作获人民日报等主流媒体点赞,实现口碑与收视的双赢。与此同时,金鹰独播剧场对剧作到演员的双重缔造,更让大家看见多位新生代演员的成长与崛起,令一批又一批的后起之秀成为演艺圈新一代的中流砥柱。
品牌影响力如何深入人心?特色化路线带其突出重围
金鹰独播剧场能够经久不衰、屹立不倒,除了其对播出剧集的高要求严把关,更有其对品牌的合理定位与匠心打造。作为全国唯一一家以“独播”方式经营的黄金时段剧场,以独一无二的播出内容打造与其他平台的差异化,奠定其在观众心中的高品质内容定位,维护观众忠诚度。同时,对于在播剧集进行针对性推广,整合联动湖南卫视全方位资源,实现“电视+互联网”多渠道的双核互推,为新剧造势发声,在未播的情况下令剧集形象家喻户晓,引起观众兴趣、提升观看意愿。
当下,影视行业发展日新月异,国产影视剧品质正值回归热潮,金鹰独播剧场将如何顺应时代,将电视平台的价值进行多元挖掘,进而令影视剧价值在品牌的保障下发挥最大影响力?相信以坚守平台社会责任为己任的金鹰独播剧场必继续作为行业领军者领跑2019,交给广大观众一个满意的答案。
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